Marketing - Book Coach

Michele Chynoweth, Book Coach, offers several options for recommended Marketing Strategies. Her goal is to increase author recognition, build a platform, and increase book sales through targeted marketing strategies and publicity.

SPECIAL DISCOUNT

Discounted Rates of 50% for Fruitbearer Authors Only!

Tier 1 (Basic Marketing Package)

The Tier 1 Basic Marketing Strategies can be selected a la carte or together as a package:

1) Marketing Plan

Includes an in-depth look at the author’s work and how it is positioned among the competition and the target market it reaches (audience and area), with recommended marketing strategies including a list of conferences, contests, book signing opportunities, digital marketing, social media, email marketing, building reviews on Amazon, Goodreads, and more, promoting the author and his/her book through book signings and other events, getting local, regional and national TV, radio and press coverage, podcasts and more: Fruitbearer Authors Fee $250 (normally $500+)

2) Publicity/Press Release

Includes writing a press release for the author to send to relevant media in the author’s target market (area and audience): Fruitbearer Authors Fee: $100 (normally $200+)

3) Graphic Design for Social Media

Includes creation and production of a social media banner (aka Facebook cover photo) for use in various social media based on the book cover to launch the book and to be used for online promotions (on website, sending out through email marketing, etc.): Fruitbearer Authors Fee $150 (normally $300+)

4) Comprehensive Marketing Package – Basic/Tier 1

Includes all of above services contracted together – PLUS a half-hour phone call with marketing expert Michele Chynoweth: Fruitbearer Authors Package Fee $500

 

OTHER MARKETING & PUBLICITY SERVICES
ARE AVAILABLE UPON REQUEST

Tier 2 (Advanced Marketing Package)

The Tier 2 Advanced Marketing strategies can be selected a la carte or together as a package. 

1) Book Trailer Video

A “movie trailer” video done on your book that entices people to want to read it like a movie trailer does for a movie! For use on your website, social media, YouTube, etc.

Services to include: creation and production of a short (1-3 min.) video presentation of the book to be used for online promotions (on website, sending out through email marketing, etc.): Fruitbearer Authors Fee $250 (normally $500+)

2) Email Campaign

Building your email database and then sending e-blasts (or email newsletters containing news your fans want to hear) is critical to building sales for your book. The main purpose will be to reach more people to let them know directly about promotions, news, giveaways or discounted sales, future launches, speaking engagements, book signings and other events, etc.). Also, you will want to tie into your blog and engage in regular communications with your fan base and potential fan base; for example, sending them holiday greetings, events and book signings, interesting content, etc. The ultimate goal is to drive people to your website to buy your books.

Services include: email Marketing Campaign/Newsletter – I would help you create up to three templates for e-newsletters you send out to your following (ie., new book launch, events, news, etc. that tie into your branding (above) and help you start a database of prospective readers with tips on how to build it systematically: Fruitbearer Authors Fee $250 (normally $500+)

3) Media/Press Kit

To include creation of a media/press kit online and for print for the author to place on website and/or send to media/press contacts in the author’s target market: Fruitbearer Authors Fee $250 (normally $500+)

4) Website Consulting

Having an author website is critical to success. Once the author decides on a website domain and host, before, during and after they develop the website I will consult with them on what to include when it comes to tabs/pages, graphics, copy, selling their books, etc. so their website is highly effective and attractive.

Services include: website consulting to add author/book elements to your existing website: Fruitbearer Authors Fee $250 (normally $500+)

*does not include actual website construction/hosting

5) Comprehensive Marketing Package – Advanced/Tier 2

Includes all of the above services contracted together – PLUS TWO half-hour phone calls with marketing expert Michele Chynoweth: Fruitbearer Authors Package Fee $1,000

 

OTHER MARKETING & PUBLICITY SERVICES
ARE AVAILABLE UPON REQUEST

Book Coach Terms

Projects will be invoiced by Fruitbearer, but the author will work directly with Michele Chynoweth. Options can be contracted and services paid individually or together as part of the comprehensive package. Fees are due as follows: A deposit of half of total fees (per project or package) is due by start-up date; the remainder of total fees will be due once the work is completed. (Dates and timeline to be determined between Client and Book Coach.)